Timbaland has showed a great deal of interest in the NFT realm, and already, with his new initiative Ape-In Productions, he wants to combine NFTs and the Metaverse. According to Billboard, this latest media technology development firm, will be situated in the Metaverse and have such application like feature music as well as live performances ALL sold as NFTs.
Why is Timbaland getting into NFTs?
Timbaland, strangely speaking, already has recruited a cyber ensemble to his label. TheZoo is a Bored Ape Yacht Club group, and all of the members are members of the club. The personalities that make up TheZoo are Lincoln Aperaham, Safari Ferrari, Oro Blanco, MoMoney, Wurdz Smith, and Congo. It has been scheduled that on Wednesday, they’ll release a new single with Timbaland producing it.
“We’ve built a new entertainment platform in the metaverse that puts creative control and long-term ownership back in the hands of artists, a concept that is incredibly important to us,” Timbaland stated.
Are NFTs the future for music?
Lately, NFTs seem to rise in popularity. Especially at this time, everything you see is now crypto-based art projects. If you have a close eye, you’ll notice on social media, many celebrities have switched their profile images to pieces of art they’ve acquired. Bored Ape Yacht Club is perhaps the largest NFT effort to date, with countless unique avatars being put on the market for great sums.
With future artistic advancements like this, it’s only a matter of time before we see record labels and musicians adopt NFTs and the Metaverse.
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