Sprite has partnered with 2 Chainz, Rapsody, and Grown-ish star Yara Shahidi for the “Create Your Future” voter education campaign. Sprite is reaching to educate young Black and multicultural voters to participate in this year’s election.
The soda company is also working with six other black artists to establish pieces concentrated on the importance of voting and what it means to them. Fashion expertise such as Yvette Glasco, Dorothy Lawes, BLUBOY, Sage Guillory, Foremost, Neka King were all handpicked for the “Create Your Future” project. On the other hand, Yara Shahidi, 2 Chainz, and Rapsody will be responsible for enhancing those creators’ voices.
Sprite’s brand group director explains how they want to help “mark” Black’s culture.
Brand group director Aaliyah Shafiq said, “Our purpose is to help Black and multicultural youth make their mark on culture. And what better way to do so than by voting. ‘Create Your Future’ will use the power of creative expression to showcase how personal and pragmatic our reasons for voting can be and inspire our community to embrace and share their own reasons.”
“We did not want to make a one-time statement, but instead kick off a series of meaningful, tangible actions to fulfill our commitment to social justice,” explained Danielle Henry, who is the integrated marketing & content group director, Coca-Cola North America.
“The election and voting are on our community’s minds, so we see ‘Create Your Future’ as an authentic next step.” “We hope to help make voting cool and inspire participation in the electoral process – not just at the top of the ballot during such a historic election year, but for all national, state and local races.”
Sprite launched “The Give Back” program earlier this year
We also would like to congratulate Sprite for the launch of the “The Give Back” program in the reinforcement of the African-American community, the fight against racial injustice, and the COVID-19 pandemic. Sprite has also made a huge announcement of its partnership with the Black Lives Matter Global Network and a whopping $500,000 donation to the organization.
