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PUMA Debuts J.Cole’s “RS Dreamer” Basketball Shoe


Earlier this year, athletic brand PUMA announced its multi-year footwear and apparel partnership with Grammy award-winning artist, J. Cole. PUMA’s Global Director of Brand & Marketing, Adam Petrick, described Cole’s relationship with the brand as “deep-rooted”.

“Cole’s involved in product creation, marketing campaigns, and cultural guidance,” said Petrick. “He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes.  Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.”

Following the official announcement of his deal with PUMA, Cole’s first signature basketball sneaker has finally made its debut. Athletes Skylar Diggins-Smith, Kyle Kuzma, and Marvin Bagley III showcased the new “RS Dreamer” in a tweet by Nick DePaula. The model hasn’t been formally announced by PUMA; however, it’s rumored to be released on July 30.


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