PlayStation recently signed Travis Scott as Creative Partner. Hip Hop star Travis Scott found a way to incorporate his music, making money, and gaming by becoming PlayStation’s new creative partner. Senior Vice President of PlayStation Worldwide Marketing and SIE, Eric Lempel is very excited about this transition in the world’s leading video game hubs. The announcement was made this week, hinting at their excitement for his organic association is for the brand.
Eric Lempel made his joyful announcement about Travis Scott last week
“We heard Travis is a huge fan, so we started a conversation with him that led to this unique partnership. Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans.” Lempel says.
PlayStation has been a big part of Travis Scott’s early life
The Astroworld rapper has so far made 40 million dollars just by using his trademark Cactus Jack. Most of the rapper’s creative ideas are incorporated into his leisure and lifestyle. PlayStation has always been apart of Travis’s childhood, which is part of the reason why he joined the PlayStation family. Lempel said that the new business opportunity connects perfectly with what fans love about the Houston hitmaker.
“Travis’ deep knowledge and fond memories about PlayStation as a brand, our products, and games will inspire his work with us from start to finish. He is an amazing creator, and we strive to work with the best creative minds inside and outside of our industry to continue to surprise the world in a way that only PlayStation can, ” Lempel continued.
“Travis’ deep knowledge and fond memories about PlayStation as a brand, our products, and games will inspire his work with us from start to finish. He is an amazing creator, and we strive to work with the best creative minds inside and outside of our industry to continue to surprise the world in a way that only PlayStation can, ” Lempel concluded.
