Khaled to Drop CBD Products in 2021
Super producer and music mogul DJ Khaled is looking to invest in the expanding field of CBD products by dropping his line of products next year. Khaled has inked a partnership with Endexx Corporation to drop collection although it does not have an official name yet.
Khaled opened up about what led him to be so passionate about CBD as he spoke about his journey of exploring self-care in an interview with Rolling Stone:
“As a father, an entrepreneur, a music exec and visionary I am blessed with daily inspiration, a drive to work hard, and a passion for success, CBD has become a part of my daily routine and allows me to focus myself and my energies while striving to better myself every day.”
Endexx Corporation CEO Todd Davis gave his full endorsement and support to DJ Khaled coming on board for the collaboration:
“Khaled’s knowledge and passion for CBD is bountiful and we realized we are aligned in our approach towards product quality and business acumen. We understand and share the values that a brand goes beyond physical products; it needs to help people feel good about themselves and be part of a day-to-day lifestyle.”
DJ Khaled’s Voice Carries Relevance
As he has done throughout his career, DJ Khaled has made his voice his greatest asset in 2020. The New Orleans native launched his podcast ”The First One” on Amazon Music in October. The podcast is used to highlight Khaled’s exploits in creating his classic records.
In terms of music, Khaled released two singles with Drake; “Greece” and “POPSTAR” back in July. The two-pack was a teaser as he prepares his 12th studio album Khaled Khaled which does not have a release date at this time.
Khaled also lent his voice to the popular Lil Wayne mixtape No Ceilings 3 as the host DJ for the project. The mixtape is scheduled to have a B-Side release that Wayne confirmed in recent reports.
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